4 Kings Designs Client Logo

4 Kings Marketing has been commissioned to design a new logo for St. Patrick School's alumni and friends fund drive. The private school is located in Troy, Ohio.

Rather than choose a traditional style clover leaf similar to the school's current logo, 4 Kings designed a contemporary abstract concept.

Marketing, Ad Execs Forecast Uptick in Hiring

The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who said so in the previous quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.

Some 70% of surveyed ad execs anticipate no change in hiring, and 12% anticipate declines in staffing levels. Among ad and marketing roles now in demand, Web design and production ranks first (16%), followed by account services (12%) and creative/art direction (12%).

Some 11% of ad execs say they plan to add social media staff, or community managers, who can act as liaisons across the Web, participating in online conversations on social sites and platforms on behalf of brands, as well as creating interesting content for feeds.

Source: MarketingProfs (www.marketingprofs.com)